NetApp Positioned to Capture Digital Transformation Opportunity with Leadership in Hybrid Cloud Data Services

Market Intelligence Firm IDC Identifies New IT Category of Data Services for Hybrid Cloud to Reflect Changing Needs, Recognizes NetApp as a Key Player

More than two-thirds of CEOs of the 2,000 largest global organizations have identified digital transformation as the centerpiece of their growth and profitability strategies moving forward. To successfully transform, business leaders are recognizing the need for new ways to harness their most valuable asset — their data.

Becoming data-centric is no small undertaking. It requires new approaches to computing now that data is much more distributed, dynamic, and diverse. Customers also face data integration challenges as they adopt hybrid and multi cloud models for greater agility, scale and cost control. IDC has released a new report, “Worldwide Data Services for Hybrid Cloud Taxonomy, 2017“, that reflects the business opportunities and IT requirements for enterprises to maximize the value of data in a hybrid cloud world.

NetApp (NASDAQ: NTAP) ushered in the era of simplified data management at its founding 25 years ago. Today, it enables organizations to unleash the full value of their data for competitive advantage. NetApp is included as a key player by IDC for its ability to provide hybrid cloud data services. Specifically, IDC called out the NetApp Data Fabric strategy, which provides consistent and integrated services that deliver data visibility and insights, data access and control, and data protection and security.

“Data is the lifeblood of every organization, and as technology gradually becomes a part of everyday lives organizations will need innovative solutions to create value from the increasing data generated. NetApp’s persistent attention to data will help solve these customer challenges, with approaches like the NetApp Data Fabric. We continue to provide real time data insight, access and control that gives our customers and partners the confidence to move into the future with NetApp.” said Anil Valluri, President, NetApp India & SAARC.

“Successful digital organizations exploit data insights to deliver personalized value services, optimize the customer experience, explore new opportunities, and reduce the overall cost of doing business,” said Laura DuBois, group vice president, Enterprise Storage, Servers and Infrastructure Software, at IDC. “Hybrid/multi-cloud deployments are becoming the new norm for organizations looking to harness data’s potential, but siloed approaches to development are limiting effectiveness and slowing digital transformation. What’s needed is a comprehensive hybrid cloud data services solution set that delivers a full range of capabilities, including data protection, security, compliance, integration, orchestration and data location optimization that span structured and unstructured data, on-premises and cloud. NetApp, with its Data Fabric approach, is already innovating in these categories and is making the investments in hybrid cloud data services to attract new customers to its vision of a data-driven future.”

NetApp also unveiled a “Data Visionaries” awareness campaign to drive visibility of the strategic importance of data. The campaign connects to content that showcases how NetApp’s expertise and Data Fabric portfolio support customers in their transformation to data-centric organizations that will lead the future.

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About NetApp
NetApp is the data authority for hybrid cloud. We provide a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with our partners, we empower global organizations to unleash the full potential of their data to expand customer touchpoints, foster greater innovation and optimize their operations. For more information, visit www.netapp.com. #DataDriven

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